Apple Safari Browser Data Security ad against Google Chrome

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Recently, commuters in California, Paris, Singapore, Queensland, and London have been encountering Apple Inc.’s Safari Browser ads on billboards and public buildings. These ads cleverly promote Safari as the browser of choice for iPhone users while taking a swipe at Google’s Chrome browser. Google had recently admitted to collecting data from Chrome users, sparking concerns over privacy.

Apple’s ad campaign suggests that users worried about data security and privacy should switch to Safari for their browsing needs, emphasizing improvements like fixing the kids’ screen time bug. While some find Apple’s promotional tactics innovative, others criticize the approach for unfairly disparaging competitors.

Earlier this year, Google Chrome faced backlash for allegedly collecting data even in incognito mode, including cookies, search history, and location details. The controversy highlighted ongoing debates about tech companies’ ability to collect user data with or without consent.

Google, under its parent company Alphabet Inc., claims to prioritize user data security and control over content. However, discrepancies between policy and practice have been highlighted, notably in a 2020 lawsuit alleging data collection despite incognito mode usage.

In the past few days, Google issued security updates for its Chrome 125 browser, addressing nine vulnerabilities. This followed an alert from a bug bounty program about a potential security flaw that could allow remote hackers to inject code via an HTML page, posing a risk to browser stability.

Apple has remained committed in offering its users utmost level of privacy as it also doesn’t cater to the demands of law enforcement agencies across the world with regards to data sharing…..


Naveen Goud
Naveen Goud is a writer at Cybersecurity Insiders covering topics such as Mergers & Acquisitions, Startups, Cyber Attacks, Cloud Security and Mobile Security

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