Google has made it official today that it is acquiring identity and access management provider Bitium for an undisclosed amount. The move is said to enhance Google’s Cloud Security tools for enterprise customers, including single sign-on and provisioning of cloud applications.
Technically speaking, Bitium allows corporate customers manage Google apps, office 365, CRM, collaboration tools and marketing setup all in one place, while ensuring that they remain compliant with security standards. Meaning, it offers a single sign-on technology which allows corporate employees use the same login for multiple cloud applications.
Hence, Bitium will cut down the need to use different passwords for different applications, as a single password will offer the admins a centralized path of controlled identity throughout the organization.
As enterprises are showing a lot of enthusiasm in adopting cloud apps, managing these applications within an organization is becoming critical. This is where Bitium helps in delivering a broad portfolio of app integration with utmost security.
Google is said to purchase Bitium for $21 million likely and will become a second purchase of the internet juggernaut in two weeks after buying staff and intellectual property licenses from HTC.
According to technology experts, Google’s new acquisition will help the search giant compete with Microsoft, which offers its own Azure Active Directory service to provide cloud-based identity management.
Note- Bitium is a 2012 founded startup of California which deals in development of cloud services. It is being led by Erik Gustavson and Scott Kriz and it was backed by venture capital firm Polaris Partners and has featured in Forbes and CIO.