A class-action lawsuit was filed in San Jose, California against internet juggernaut Google for foxing users through Incognito mode. The lawsuit defines clearly that the web search giant was fooling its users by keeping a track of their online activities even in the private mode of the browser which is against the rules.
In general, the Private mode of browsing or Incognito mode of browsing is being offered by the Alphabet Inc’s subsidiary for those who want to keep their browsing activities anonymous.
But as per the complaint launched by an individual against the company, it is keeping a data track of its user’s online browsing even in Incognito mode and has so far managed to gather sensitive information such as what a user likes to eat, where he/she likes to shop and what they are likely to purchase, their movies watch, their favorite vacation destinations, the color of choice, and the most intimate and embarrassing things a user browses in the private mode of the chrome browser.
All this information is being used by Google’s business subsidiaries like analytics, ad manager and other apps such as website plug-ins to make money in millions or even in billions- which is why the parent company of Google, the Alphabet Inc is worth $950 billion.
Reacting to the lawsuit filed by George Orwell and a similar suit pending in the court of Arizona, a Google spokesperson named Jose Castaneda issued a press statement yesterday that the company knows how to defend itself in such situations and did admit that the Incognito mode of the browser does allow websites to collect information about the browsing activity.
So, what’s the point in using the private browsing mode Google…?