Google vows on data privacy rules

Google has made an official announcement at Google I/O 2019 conference that it will never-ever share data from its devices with third party advertisers. Well, the latest pledge did not surprise the tech world at all like almost every company such as Facebook, Amazon and Microsoft say the same. But follow a different set of rules in the background.

Thus, with the latest revelation, Google is in a plan to regain user trust by recognizing and addressing security issues in smart appliances in time and reassuring its users that their data is in safe hands and away from advertisers.

In the year 2018, few of the technology enthusiasts started a debate on Twitter that all that data which we feed to the assistant is being used for ad personalization which is a clear cut breach of trust.

Google seems to have addressed the issue by stressing on the fact that the data collected from its smartphones, cameras, and microphones will never be shared with its advertising partners.

Giving the example of Nest Hub, Google emphasized on the fact that it has made the face-tracking camera on the device customizable and so users can turn it on/off at their desire.

Note- Every company in the world which offers online services pledges that it never sells data to advertisers or research firms. But when it comes to practicability many of such companies fail deliberately. For instance, Facebook which also vowed to protect its user data was caught red-handed selling the data of over 85 million Americans to UK based political research firm Cambridge Analytica.

When the founder Mark Zuckerberg was confronted on the issue, he apologized to the Congress and said that the mistake will never be repeated. However, that doesn’t seem to be happening in practice as every month a new data scandal emerges in the news on the social media giant.

So, in this scenario can we trust the latest words said by Google on data privacy….?

Well, only time can tell what’s right and wrong on the issue!

Naveen Goud
Naveen Goud is a writer at Cybersecurity Insiders covering topics such as Mergers & Acquisitions, Startups, Cyber Attacks, Cloud Security and Mobile Security

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