Learning how to optimize your website can be a challenge. At one time, it was only about figuring out what Google wanted, which was largely keywords. Now, it’s much more complex.
Google is focused on not only delivering high-quality, relevant search results, but also on protecting people from malware and unscrupulous websites. Not only that, a hack of your website by others can give Google false information that directly impacts your rankings. That’s why it’s vital for your website to have strong web security if you want to do well in SEO.
How security can directly impact SEO
Hacks, or attempts at hacks, can keep Google’s bots from accessing your site and assessing your content and keywords. Your server may report missing pages to Google because of a web scraper or hacker impacting your website.
Why would someone hack your site? Usually…