Given the vast number of competing security vendors, many InfoSec marketing teams struggle to gain CISO visibility and credibility. While this seems like a daunting task, there are practical approaches to marketing and selling to CISOs that can help you rise above the fray.
This webinar presents proven methods to address this marketing challenge. Rather than a theoretical discussion, Demetrios Lazarikos (Laz), who has worked as CISO for several organizations including Sears, and Johannes Hoech, InfoSec CMO, will provide real-world examples on how to effectively market to CISOs.
In this session, we’ll cover:
• Understanding the CISO’s world to know what they truly need
• Learning how CISOs assess and make investment decisions
• Finding out about best practices for gaining CISO mindshare and attention
• Gaining insight into marketing strategies that are both effective and efficient
The session will be an hour, with time for questions and discussion