This blog was written by an independent guest blogger.
Search engine optimization (SEO) works with algorithms to ensure that the most relevant and most popular webpages show up first in an internet search. SEO makes sure that the best websites get the biggest boost. However, SEO has a lesser-known, evil twin called black hat SEO. This term refers to a common trick of cybercriminals. Black hat SEO is meant to circumvent algorithms, exploit weaknesses, and create fraudulent links. The goal of these actions is to push malware-laden websites and other nefarious web pages on to unexpecting users.
In this article, I will discuss the top ways cybercriminals hijack search engines and some examples of successful black hat SEO attempts. Understanding how cybercriminals operate and spotting their tricks can be an effective way to protect remote workforces and keep casual users safe.
Hackers want to catch users off guard…