EU reviews Google Data Collection practices

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European Union (EU) has again ordered Google to disclose the details of the data sharing practices it carries out with its clients and ad companies. Thus, media sources speculate that the move could trigger the EU authorities to formulate new stringent laws against the web search giant leading to regulatory woes.

In the past two years, the EU has handed over more than 8 Billion Euros in a penalty to the Alphabet’s subsidiary- based on the allegations that the internet juggernaut used a dominating strategy in business.

Now, the EU has again sent out a list of questions to companies operating in its region to hand over answers within one month on how Google shared data with them. Highly placed sources say that EU data watchdog is now interested in knowing sensitive details such as Google’s ad targeting services, online advertising, login services, web browser-based services and such.

Thus, companies need to submit documents such as how they are allowing Google to access their data and on how the technology giant was collecting their data and whether they were receiving any monetary benefits for doing so.

Furthermore, EU anti-trust regulators are also interested in how the data is being preserved and whether it is being done on contractual terms that limit or prohibit the use of data under any circumstances.

Presently, EU authorities are not interested in disclosing any details to the media related to the questionnaire.

However, Google has reacted to orders of the EU by saying that it only used its user data to improve its services and not to sell or market it for monetary benefits. At the same time, the web search giant says that it allows its users to manage, delete or control the way their data is being engaged in different online services.

A statement to media resource Reuters has also been issued by Google in this regard.