The Top 6 Cybersecurity Threats Businesses Must Tackle in 2024

[By Andrew Hural, Director of Managed Detection and Response, UnderDefense]

Through the rise of Artificial Intelligence (AI), increased cyberwarfare and new emerging technologies, the security landscape has evolved significantly, with new threats emerging and existing ones growing in sophistication. Cybersecurity in 2024 is more critical than ever and as we look ahead this year, it’s imperative for businesses to be aware of the top cybersecurity threats that could seriously impact their operations and data security.

  1. Hyper-Personalized Phishing Attacks

In 2024, businesses must remain vigilant against hyper-personalized phishing attacks. Phishing attacks have long been a threat, but they have taken on a new level of sophistication. Cybercriminals have learned to use AI and machine learning to craft convincing, tailored messages that can deceive even the most security-conscious individuals. These highly personalized phishing attacks can compromise sensitive information, leading to data breaches and financial losses. The consequences are severe, with reputational damage and regulatory penalties looming over companies that fall victim to these attacks.

  1. The Skilled Cybersecurity Talent Gap

The shortage of skilled cybersecurity talent remains a pressing issue, and it’s expected to worsen in 2024. According to research, 54% of cybersecurity experts believe that the skills shortage has deepened over the past two years. In response to this crisis, the year 2024 is anticipated to see a surge in efforts to bridge this gap. Businesses will likely have to offer higher salaries to attract skilled individuals and invest substantially in training, development, and upskilling programs to ensure they have the cybersecurity expertise necessary to combat emerging threats effectively.

  1. Generative AI: The Double-Edged Sword

The escalating sophistication of AI is a double-edged sword for businesses. On one hand, AI will be used for ingenious, AI-driven attacks, such as deepfake social engineering attempts and malware that adapts intelligently to avoid detection. On the other hand, AI will empower businesses to identify, evade, or neutralize threats through real-time anomaly detection, intelligent authentication, and automated incident response. AI will be a pivotal tool in the cyber warfare of 2024, offering both innovative attack vectors and robust defense mechanisms.

  1. The Increased Number of Highly-Skilled Threat Actors

Global conflicts and cyber warfare have rapidly increased the number of highly skilled threat actors. In 2024, businesses and governments around the world are likely to experience the consequences of this escalation. These skilled adversaries will engage in sophisticated attacks on infrastructures, aiming to disrupt operations and conduct espionage. Cyber warfare and state-sponsored attacks underscore the readiness of states to employ cyberattacks against military and civilian infrastructure. Phishing and DDoS attacks will continue to be primary tactics for disrupting operations, with an added risk of cyber attacks targeting democratic processes during major elections.

  1. More Attacks on the Cloud & Hybrid Cloud

The cloud has become the backbone of modern businesses, offering scalability, flexibility, and cost-efficiency. However, it has also become a prime target for cybercriminals. In 2024, expect to see more attacks on the cloud and hybrid cloud environments. As businesses increasingly rely on these platforms, hackers will aim to exploit vulnerabilities within cloud infrastructure. Data breaches, service disruptions, and intellectual property theft are the potential outcomes of these attacks. To mitigate these threats, businesses must prioritize robust cloud security measures, including encryption, multi-factor authentication, and continuous monitoring.

  1. Surge in Supply Chain Attacks: Targeting the Weakest Link

In 2024, supply chain attacks are on the rise, with smaller businesses becoming prime targets due to their generally lower and less sophisticated cyber defenses. Malicious actors recognize that these smaller entities, integral to larger supply chains, may lack robust cybersecurity measures. Exploiting vulnerabilities in these smaller businesses allows cybercriminals to infiltrate larger organizations further down the supply chain. This strategy leverages the interconnected nature of businesses, using the weaker links as gateways to compromise more significant targets. As a result, businesses of all sizes must prioritize bolstering their cybersecurity measures, fostering collaboration within the supply chain, and implementing stringent vetting processes to fortify defenses against the escalating threat of supply chain attacks.

Businesses must recognize the seriousness of the cybersecurity threats they face. To protect themselves, organizations must invest in cutting-edge cybersecurity solutions, upskill their workforce, and stay vigilant against evolving threats. The consequences of failing to address these threats are not only financial but also reputational and regulatory. The future of cybersecurity is complex, and businesses must be prepared to adapt to the evolving threat landscape to ensure their continued success.


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