We Buy Any Car, Sports Direct and Saga Insurance were slapped with a £450,000 penalty for sending over 351 million emails and an equivalent number of text messages. And per the details available to our Cybersecurity Insiders, the data watchdog slapped the above said penalty against the said three companies for using its user data for advertisement that was against the prevailing GDPR rules.
Dissecting the pronounced penalties companies wise, we can learn that ‘We Buy Any Car’ was slapped with a £200,000 fine for sending over 191 million emails and equivalent number of messages to users, that was supposed to be 8 times more than what is permissible in United Kingdom.
With Saga Financial services, the company was found guilty of sending over 2.5 million emails and over 100,000 messages that were filled with marketing content.
Sports Direct was also fined in a latest way, as it was found guilty in unlawfully sending 2.5 emails and 73,000 spam messages.
As no company in the above mentioned list took permission for sending such emails, the data watchdog choose to hard hit them with a legal fine.
Andy Curry, the head of ICO, supported the penalty and added that companies will have to face legal actions if they cannot follow rules in every manner, such as protecting the information of their beloved consumers.
UK and North America both signed a contract on a joint note in 2019, as they want to put an end to nuisances arising when companies cannot protect their consumer data.