Google has bought a new company that deals with Artificial Intelligence based ‘Alter’ that develops avatars to be posted on various social media platforms and other media. The internet juggernaut bought the company for $100 million and kept the details under wraps.
It has now revealed the details to the world and will put more efforts to improve its content online and to battle competition with Chinese brand TikTok.
Though the company purchase was made official at the end of last month, most of the executives, especially those at the C-level, have already updated their LinkedIn profiles as Google executives at the beginning of last month.
The Alphabet Inc subsidiary is planning to come up with something new in its revamped chat services and will obviously use Alter’s AI based Avatars to enrich the online service experience of its users. It seems like customers belonging to the G-suit Basic, Google Workspace and business are already accessing the capability and Gmail and Chat service customers will be rolled out with new and unique emoticons by this year’s end.
Those who are concerned about their image privacy can take the help of Avatars to know others know their mood, higher engagement occurrences, and an immersive experience with a digital identity.
NOTE- Alter started as a Czech-based company with Facemoji and later transformed into an American business and changed its name to ALTER. The firm allows app and game developers to use digital avatars to represent themselves on a virtual note.