Apple iOS 14 restricts Facebook from targeting personalized ads


Apple seems to have taken data privacy a lot more serious in its upcoming version of iOS 14 as Facebook argues that the privacy features in its new OS will prevent it from tracking the user’s online activities and targeting them with relevant ads.

The World’s leading social media giant claims that its ad revenue will get impacted as soon as Apple Inc rolls out its new OS to all its iPhone users in coming September.

We all know that companies like Facebook, Google and Twitter track down user activity on devices are target them with relevant ads- all without the permission of users. And that’s what made Facebook founder Mark Zuckerberg a super rich man with in no time.

Facebook issued a press update yesterday claiming that iOS 14 privacy feature includes an ad blocker that has the potential to negatively impact its ad revenue by 50% and will force the company to pull down its monetizing service of Audience Network- a service that connects Facebook users with relevant ads based on their activity of other 3rd party apps.

Highly placed sources say that FB is thinking to launch a legal battle against the release of iOS 14 in two days and intends to stand strong for other businesses that generate revenue based on Audience Network.

Apple Inc says that it is committed in offering the utmost services to its users when it comes to privacy and security and will definitely roll out its iOS 14 by the end of next month.

Naveen Goud is a writer at Cybersecurity Insiders covering topics such as Mergers & Acquisitions, Startups, Cyber Attacks, Cloud Security and Mobile Security

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