Netflix to use AI to track down password sharing users


Many of us are in a habit of sharing our Netflix passwords with close relatives and friends. But soon, this practice is going to be blocked by the video streaming service with the help of Artificial Intelligence.

Yes, you’ve read it right! Video software provider Synamedia unveiled the latest product at the CES 2019 which promises to crack down on account sharing. The firm also shared some official stats at the event saying that 26 percent of millennials are in a practice of sharing their credentials to other people- a practice which will be put to rest from mid this year.

A spokesperson from Synamedia said that the software has the ability to analyze and distinguish the actual users who are logged in and those with shared accounts which are said to ring in the revenue bells for the video-sharing service providers soon.

Note- A survey conducted by Park Associates discovered that by the year 2021, the credential sharing public could yield$9.9 billion losses in Pay-TV revenues in addition to the $1.2 billion over the revenue losses.

In order to curb such practices and safeguard revenues, Netflix has decided to use Synamedia’s Credential Sharing behavioral analytics and machine learning software to keep a tab on the sharing activity across its streaming services.

Technically speaking, the software has the ability to allow the operator to specify how many users can a single account possess and those found sharing will be blocked from the streaming services until they contact the customer care. Also, the AI propelled software has the ability to distinguish a user utilizing a streaming service in their regular home or at their vacation point.

Currently, the system is under trial on more than 5,650 Netflix users and based on its success rate, it will be rolled out onto the entire user base by March this year.

Other service providers like Amazon Prime may also follow with the same software suit in coming months.

Naveen Goud is a writer at Cybersecurity Insiders covering topics such as Mergers & Acquisitions, Startups, Cyber Attacks, Cloud Security and Mobile Security

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